Sr. Manager, SEO

Location: Miami, FL · Tempe, AZ · Toronto, Canada (in-person four days per week)

We're hiring a Sr. Manager to own SEO at Opendoor end to end, across both seller and buyer sides of the business: technical foundation, keyword and search-intent strategy, and increasingly, AI search visibility. You'll set the organic search strategy, prioritize the highest-leverage bets across thousands of pages, and partner directly with Engineering on the technical work that unlocks organic growth: rendering, speed, crawlability, structured data. You'll also partner closely with our Content Lead on content production. You'll use AI to move faster than a team twice your size, and you'll be judged on traffic and account creates.

Responsibilities

• Own SEO strategy across the site: seller-side (sell pages, city and market pages) and buyer-side (resale listing and property pages).
• Drive the technical SEO roadmap. Partner with Engineering on server-side rendering, page speed, Core Web Vitals, crawlability, and structured data.
• Run a search-intent prioritization framework (bullseye, mid-funnel, outer band) to guide the technical and content roadmaps.
• Track and improve Opendoor's presence in AI search surfaces (ChatGPT, Perplexity, Google AI Overviews) — both technical citation optimization and how the brand is characterized in answers.
• Build and maintain SEO reporting that ties organic performance to account creates and contracts, using GSC, Ahrefs, and Snowflake funnel data. Account creates are the scoreboard; rankings and sessions are inputs.
• Partner cross-functionally with Product, Engineering, Content, and Performance Marketing.
• Use AI to compress the work: automated keyword research, content generation and rewriting workflows, technical audits. Build the workflows once, reuse them across hundreds of pages.

Requirements

• SEO with real depth across both technical SEO and content strategy, including a senior or lead capacity.
• A track record of driving organic traffic and conversion gains at a consumer or marketplace company, ideally at scale (thousands of pages).
• Real technical depth: crawling and indexing, Core Web Vitals, structured data and schema markup, JavaScript rendering issues. Enough web fluency to scope an engineering ask credibly and defend its priority.
• Experience running a search-intent prioritization framework at scale and translating it into briefs a content team can execute against.
• Fluency with Google Search Console and Ahrefs (or equivalent), and enough SQL or BI comfort to pull and defend your own numbers against business outcomes.
• Working knowledge of how LLM-based search surfaces cite and rank content.
• Clear written communication. An ownership mindset.

Preferred

• Real estate, fintech, or proptech experience, or another vertical with heavy local/market-page SEO at scale.
• Experience partnering directly with engineering on rendering and performance fixes.
• Familiarity with AI-native SEO tooling: LLM-based content workflows, AI visibility monitoring, automated technical audits.