Marketing Manager, Lifecycle

Location: Miami, FL · Phoenix, AZ · Toronto, Canada (in-person four days per week)

We're looking for a Marketing Manager, Seller Engagement to run the day-to-day execution and optimization of Opendoor's Seller lifecycle program across email, SMS, and push.

Lifecycle sets the broader engagement strategy. You'll turn that strategy into programs in market — building audiences, journeys, campaigns, triggers, and experiments in Iterable; QAing what goes live; analyzing performance; and determining what to test next.

This is a highly hands-on role. We're looking for someone who can take a customer or business problem, translate it into a strong lifecycle execution plan, and independently drive it from idea through measurement and optimization. AI is a baseline part of how we work and should be embedded throughout campaign development, QA, analysis, documentation, and experimentation.

The Problems You'll Solve

• Turn strategy into high-quality execution: Translate Lifecycle priorities into campaigns, journeys, audience logic, channel plans, and measurable experiences across email, SMS, and push.
• Build a strong test-and-learn engine: Develop and manage a testing roadmap. Identify opportunities, form hypotheses, design experiments, and use results to decide what to do next. Go beyond subject lines and creative — who to contact, when, on which channel, with what message, and whether the intervention changed behavior.
• Know what's working — and what isn't: Analyze campaign and funnel performance, spot patterns or anomalies, and turn data into clear recommendations. Move beyond opens and clicks to outcomes like assessments, offers, contracts, and reactivation.
• Keep a complex lifecycle program running cleanly: right customers in the right journeys, suppressions work, triggers fire, personalization is accurate.
• Get the most out of Iterable and AI: Be deeply hands-on in Iterable. Use AI as part of your everyday workflow to increase execution and testing velocity, improve QA and analysis, automate repetitive work.

What You Bring

• Strong hands-on experience with Iterable, Braze, Customer.io, Klaviyo, or a comparable multi-channel marketing platform; Iterable strongly preferred.
• Strong lifecycle fundamentals across segmentation, personalization, behavioral triggers, journey design, suppression, cadence, and email/SMS/push execution.
• A high test-and-learn bar and experience designing meaningful experiments.
• Strong analytical instincts and comfort interpreting campaign and funnel performance.
• Exceptional attention to detail across audiences, links, personalization, rendering, QA, and production readiness.
• Comfort troubleshooting HTML and email-template issues.
• Strong AI fluency and demonstrated use of AI in your day-to-day work.