Content Lead

Location: Miami, FL · Toronto, Canada

Opendoor is looking for an exceptional writer and storyteller to be the voice of Opendoor on the web. The kind of person who can take something as mundane as "how does escrow work" and make a homeowner feel genuinely less afraid and more in control of the decision.

You'll set that voice everywhere a homeowner encounters us — blog and guides, partner case studies, landing pages, the UX copy inside the product, social captions — and make sure it all sounds like one person wrote it. You'll partner with Performance Marketing, PMM, Product, and Design so that voice shows up consistently.

What makes this role different: you don't just write, you also scale. You treat AI as a creative co-pilot and production multiplier, building systems and workflows that let you operate like a team of ten. You sit in Growth, you think like a marketer, and you ship like a founder.

What You'll Do

• Own Opendoor's Voice: Be the single point of accountability for how Opendoor sounds across every surface.
• Develop a Full-Funnel Content Strategy: Map the entire customer journey and create targeted content for each stage.
• Build and Scale our SEO Content Engine: Partner with our SEO lead to develop a content-driven SEO strategy end to end — keyword and audience research to capture high-intent traffic without losing the voice.
• Build Scalable Content Systems: Use AI to develop reusable templates, prompt kits, and production workflows that let you punch far above your weight.
• Partner Across the Growth Org: Collaborate closely with Performance Marketing, Lifecycle, Product, PMM, and Design.

What You Have

• An actual portfolio — writing with a distinct voice that ranks, converts, and doesn't sound templated. Bring samples that show range: long-form, a landing page, a caption.
• 5+ years in a content role inside a data-driven Growth team, ideally at a high-growth tech company.
• AI-native working style. You've rebuilt how you work around AI tools. You've written your own prompt libraries. You batch-produce variants. You know where AI makes you 10x faster and where it makes your work worse.
• An experimental mindset. You think in hypotheses, ship scrappy v1s, and iterate fast based on signal.
• Working knowledge of SEO fundamentals, keyword research, content architecture, and comfort in Ahrefs, SEMrush, or equivalent.

Submit a portfolio or 1-2 content pieces that showcase your work.