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Uber
Uber
B2CPublic

EMEA Restaurant Customer Marketing Manager

Drive growth campaigns and lifecycle marketing for Uber Eats restaurant partners across EMEA.

HybridAmsterdam, NetherlandsFull-timeMid

The Restaurant Marketing team is a newly established, high-impact group focused on driving growth for both our restaurant partners and the Uber platform. Our mission is to acquire more of the restaurants eaters want to see and to unlock incremental growth by helping restaurant partners reach new customers, increase order volume, and maximize their performance. By combining strong partnerships with actionable insights, we create win-win outcomes for restaurants and the marketplace.

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber Eats Restaurant partners across EMEA. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

You will work cross-functionally with EMEA Central Ops, Strategy & Planning, Product and Engineering, as well as with our PMM and Sales & Account Management teams. This is not just another CRM role — while email is one of your core tools, your impact spans the full lifecycle marketing mix, from partner integrations and product comms to in-app messaging, paid partnerships, research, and audience segmentation.

What you'll do

  • End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and analysis, across multiple markets in EMEA.
  • Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
  • Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (StratOps, Country and Regional GMs, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities.
  • Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to restaurant partners, including product and promotional campaigns.
  • Product Launches & Growth Initiatives: Support GTM strategies for regional product launches and feature rollouts.
  • Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (Trip lift, Basket size, Gross Booking impact, ROI).
  • Audience Research: Spearhead regional research into the existing base, uncovering actionable insights to inform messaging, personas, and use cases.

Basic Qualifications

  • 5-7 years of experience in B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution.
  • Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (A/B testing, ROI analysis, user segmentation).
  • Experience managing multiple cross-functional projects in a fast-paced environment.
  • Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, PMM, Sales and Engineering teams.
  • Excellent written and verbal communication skills, with experience presenting to senior stakeholders.
  • Proficiency with a CRM marketing toolset (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent).

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