Senior Associate, Performance Marketing

Who We Are

At Apartment List, we're on a mission to find every renter a home they love at the value they deserve. We've helped millions of people find a home they love, and we're just getting started.

About the Role

We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will own day-to-day execution of our paid search program, bringing both analytical rigor and business judgment to their work, proactively surfacing observations and contributing to strategy over time, and moving fast on opportunities.

Key Responsibilities

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS.
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix.
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance.
• Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights.
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals.
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency.
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices.

Experience

• 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM.
• Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end.
• Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage.
• Experience in developing and scaling new search campaigns and keyword strategies.
• Excellent communication and project management skills.

Nice to Have

• Experience with Google Tag Manager and conversion tracking.
• Familiarity with other search platforms (Apple Search Ads).
• Experience with automated bidding strategies and machine learning optimization.
• Familiarity with the real estate tech, marketplace, or tech industry.

Pay Range

• Zone 1: $115,000 - $151,000 TTC (including $103,000 - $135,000 base salary) + equity
• Zone 2: $106,000 - $140,000 TTC (including $96,000 - $125,000 base salary) + equity
• Zone 3: $98,000 - $128,500 TTC (including $88,000 - $115,000 base salary) + equity